10:10 Campaign's simplicity is brilliant

It doesn't get much simpler than this! From 10:10:

Aren’t individual efforts just a pointless drop in the ocean?
Not if they’re part of a mass movement. 10:10 makes the efforts of individuals meaningful by ensuring that lots of people will be pledging to make the same cuts, and shows politicians that we as a people are taking the threat of climate change seriously.

What’s the point of just getting people in the UK to sign up when the country accounts for only 2% of world emissions?
10:10 is being launched as a UK campaign but scientists say it is the right target for the whole developed world. The hope is that the campaign will spread to other countries, and we’ll be making it as easy as possible for that to happen.